VALHALLA, N.Y. – September 10, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, today announced the release of its FUJINON GF32-90mmT3.5 PZ OIS WR filmmaking lens (“GF32-90mmT3.5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System, GF32-90mmT3.5 PZ OIS WR offers serious filmmakers cinematic versatility and exceptional optical performance in a compact, lightweight design.

“This lens combines Fujinon’s legacy in optical design with our latest G Mount lens technology to create the perfect companion for filmmakers using GFX ETERNA 55 or GFX100 II,” said John Blackwood, director, Product Marketing, FUJIFILM North America Corporation, Electronic Imaging Division. “With its native G Mount, the ability to cover Open Gate recording on GFX ETERNA 55, and its approximate 3:1 focal range, GF32-90mmT3.5 PZ OIS WR is a flexible tool that visual creatives can get a lot out of, especially if they’re used to using traditional cinema lenses.”

In recent years, filmmakers have sought to balance efficiency with high quality. Covering a wide to standard focal range in a single lens, GF32-90mmT3.5 PZ OIS WR offers a versatile focal range with great compositional flexibility, speeding up production by reducing the need to change lenses. Similar advantages come from the constant T3.5 aperture throughout the range, so once a scene is lit, users can zoom in and out without the need for exposure adjustments. Focus breathing is also tightly controlled, maintaining framing consistency and minimizing distractions for the audience.

GF32-90mmT3.5 PZ OIS WR minimizes optical aberrations to an extreme degree, delivering resolution comparable to prime lenses. Compatible with FUJIFILM GFX100 II and GFX ETERNA 55 digital cameras, the lens enables refined, high-quality visuals that maximize its wide tonal range and fine detail — whether capturing soft morning light through a window or highlighting a subject with shallow depth of field.

Combined with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, GF32-90mmT3.5 PZ OIS WR opens new possibilities in filmmaking, which has traditionally been dominated by prime lenses. GF32-90mmT3.5 PZ OIS WR introduces a more efficient filming style, significantly expanding creative freedom for filmmakers.

Fujifilm’s first motorized power zoom lens ^{go to reference [1]} designed for filmmaking with a constant T3.5 aperture

• This motorized zoom covers 32-90mm focal length (equivalent to 25-71mm in 35mm film format), from near wide-angle to standard. Paired with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, it enables motorized zoom control via the camera.
• The lens consists of 25 lens elements in 19 groups including three extra-low dispersion (ED) lenses and three aspherical lenses, effectively suppressing aberrations, achieving a compact size while maintaining bright T3.5 and high resolution throughout the zoom range.

Combines cinema lens operability with compact, lightweight design

• Inheriting the operability and design of the widely praised FUJINON Premista Series ^{go to reference [2]} zoom lenses for cinema cameras, GF32-90mmT3.5 PZ OIS WR measures just about 8.7 inches (222mm) in length and achieves a lightweight design at approximately 4.6 pounds (2.1 kg) by adopting an optical design and DC motor optimized for motorized power zoom.
• Equipped with a three-ring system that allows independent manual control of focus, zoom, and aperture (iris), all operating rings use the same 0.8M gear pitch ^{go to reference [3]} as the existing FUJINON Cine lenses. This standard gear pitch enables compatibility with essential filmmaking accessories such as follow focus systems and lens motors.
• The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes.

Outstanding image quality supported by advanced optical design technologies

• Equipped with Nano GI coating to suppress flare and ghosting caused by light entering at oblique angles, reducing reflection loss and improving light transmission for clear, sharp images.
• By optimally positioning our proprietary optical design and the internal lens barrel components, the lens suppresses sudden angle-of-view changes during focusing (breathing), enhancing framing stability.
• A 13-blade iris diaphragm achieves a nearly circular aperture shape for the first time in the GF Series lens lineup. This improves the roundness of bokeh even when slightly stopped down, allowing for beautiful background bokeh using point light sources in dim indoor and outdoor scenes.

Powerful image stabilization and fast, smooth, high precision autofocus

• Powerful image stabilization is achieved through improved shake sensing accuracy and optimized stabilization mechanism design. This is especially effective in the situations such as documentaries and run-and-gun ^{go to reference [4]} style filming that require high mobility.
• By directly driving the motors at high speed in response to focus, zoom, and aperture (iris) ring operations, the lens achieves both excellent responsiveness and high accuracy of indicator position.

Initial shipments of FUJINON GF32-90mmT3.5 PZ OIS WR are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $5,995.95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a.m. Those interested in being notified about participating dealers when they are announced can sign up at https://shopusa.fujifilm-x.com/gfx-eterna-55-pre-orders.

For detailed product specifications, please visit https://www.fujifilm-x.com/en-us/products/lenses/gf32-90mmt35-pz-ois-wr/. 

For more information about this lens, please visit https://shopusa.fujifilm-x.com/gf32-90mmt3-5-pz-ois-wr-16951873/.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. 

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. 

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: https://holdings.fujifilm.com/en.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here - For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, . 

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Go to Section [1] At the time of release, motorized power zoom control is supported only on the “GFX ETERNA 55“. Support for other GFX series mirrorless digital cameras will be added sequentially through firmware updates.

Go to Section [2] The “Premista” Series is a lineup of zoom lenses designed for high-quality filmmaking, compatible with cinema cameras featuring large-format sensors. The series includes wide-angle, standard, and telephoto types.

Go to Section [3] The distance between the teeth on the gear engraved on the control rings.

Go to Section [4] A shooting technique where the filmmaker moves around holding the camera, quickly adjusting framing and positioning according to the situation.